This is because blogging is absolutely vital to inbound marketing — where you use quality content (blog posts) to drive up traffic, and by extension, sales. Obviously, we are going to wait until the end of the video to find that out. Shopify can be used almost anywhere and in most currencies, because it allows you to use over 100 different ‘payment gateways’ (third-party processors that process credit card transactions). Squarespace’s first screen is pretty and austere. Using Shopify’s ‘Buy Button’ to sell on an existing website. The paid-for Shopify templates are similar in quality to the Squarespace ones, offering a wide range of layouts which include contemporary design features such as full-bleed content and video backgrounds (parallax scrolling is also available as a visual effect) . When it comes to real-time shipping rates — where carriers provide live estimates at checkout, based on distance, weight and the number of boxes needed to ship items — you have two options in Shopify. You can also buy domain names separately through Squarespace too, if you like. It's easier to meet GDPR requirements with Shopify than it is with Squarespace, mainly because more third-party apps which provide cookie consent functionality are available for Shopify. That’s what I generally recommend that our clients do. Learn more about our services by following the links below: Both Squarespace and Shopify make it easy for you to sell on other platforms — you can use either website builder (sometimes in conjunction with an app or extension) to sell on Facebook, Instagram and Amazon. (Note, however, that if you’re a Vimeo user, you’ll need to be on a Vimeo Plus plan to avail of this feature). The Simple Map app show your orders on a map. When deciding which one is better overall, I would choose Shopify. As our in-depth Shopify vs Squarespace comparison review indicates, there are clear advantages in using both platforms. These plans are pretty cheap by comparison to the plans available from dedicated email marketing solutions (especially at the top end of the pricing scale) — and allow you to dip your toes into the world of online direct marketing without a significant outlay being involved. (If you want to create a members’ area in Shopify, you’ll need to use a third-party solution — for example, the Locksmith app.). Shopify doesn’t even show your website in the first screen. On the face of it, Shopify and Squarespace look like similar products: they let you create a website and they let you sell products (even if you don’t have any design or coding skills). This service — “Shopify Shipping” — is available on all plans, and the discounts provided can be quite generous. You see, most ecommerce websites have unique needs— think of all the unusual edge cases in ecommerce: gift wrapping, inventory integrations, product reviews and up-sell recommendations. It's important to remember, of course, that there is a lot more to consider than just the monthly fees. You can access this via this link. With Squarespace, transaction fees are only applied to its 'Business' plan — the rate is 3%. Both Squarespace and Shopify allow you to capture email addresses to a third-party email marketing solution of your choosing. The first scene sets the stage of any movie— they’re an opportunity for directors to tip off the audience on what you can expect. One thing to watch out for with regard to Shopify Payments is that you can only use it if you are selling from certain countries: United States of America (but no US territories except Puerto Rico.). Accelerated mobile pages (AMP) is a relatively new and Google-backed format for content which makes it load really fast on mobile devices. With the addition of e-commerce to Squarespace’s feature set, and an increase in the number of content-creation apps available for Shopify, the two tools have become increasingly similar and technically, you can now use either to create a content-driven website or sell products online. First, for all products and pages, Shopify generates a page title and meta description automatically based on the content of your page, which a lot of the time — particularly where products are concerned — often provides a very good SEO starting point. Shopify’s automatic tax calculation feature is particularly useful for merchants selling digital goods in the EU. you can't hook Mailchimp up to the standard Squarespace data capture forms, promotional popups and announcement bars are not facilitated. Squarespace has put a lot of thought into their template customization— which makes sense, Squarespace is all about beautiful websites. Spacers are used for margins. Shopify also offers a few other POS features that are not available with Squarespace yet, namely staff accounts, pins and multiple location options. These provide you with a very easy way to add stock images to your website — when adding a picture to a page, you can simply use a search box to find something suitable on either service. Shopify vs Squarespace – Marketing Features: The Verdict. Shopify has the edge over Squarespace when it comes to customer support. I'd argue that this is particularly the case if you're working with images — Squarespace is particularly good for creating online photography portfolios — or are a musician / band. (It’s important to note that you have to be based in the USA to use it.). (One thing to note however is that if you sign up for Google Workspace via Squarespace, you won’t be able to use its Google Voice ‘smart voice calling’ services — so if that functionality is important to you, it’s better to sign up for Google Workspace separately). Interestingly, if you prefer the general vibe of Squarespace, or have an existing Squarespace site that you're really happy with but like the sound of Shopify’s e-commerce features, you could also consider using Squarespace AND Shopify in conjunction with each other: you could use the 'Shopify Lite' Plan to integrate the Shopify Buy Button, cart and checkout onto a Squarespace site. For me, the bottom line with templates is that both Shopify and Squarespace provide a wide range of attractive template options, with Squarespace — as you might expect by now — being the more obvious choice for content-driven websites, and Shopify being the more obvious choice for those wishing to make an online store. Blogging is an often-overlooked, but extremely important aspect of running an online store. Both integrations are great and are particularly helpful for bloggers who need to find strong images quickly to accompany their posts, or Squarespace designers who are working on sites for clients who have not supplied any photos. Squarespace’s email marketing tool is a bit more advanced than the Shopify equivalent. In terms of the the credit card fees, the rate is determined by either Stripe or Paypal (the two options provided by Squarespace for processing credit cards). This means that many users will end up having to set up their sales taxes manually in Squarespace. You can use either of these to process payments, or both. How many users you can have on your account varies quite a lot by plan. As with the new Squarespace Select plan, the 'Shopify Plus' plan is focused on enterprise users, and prices vary depending on needs. At the moment it allows you to edit content and manage comments on your site (note that it doesn’t seem to cater for e-commerce yet though). You can run a dropshipping business much more easily using a Shopify store. It offers a nice, modern, and clean interface. When deciding between Squarespace and Shopify, the first question you need to ask yourself is this: what am I trying to build, a website or an online store? (And, if you’re hoping to sell using either Squarespace or Shopify, this sense of 'better value' gets more pronounced when you compare e-commerce features — more on all these below). You’re wanting a front seat to the Shopify vs. Squarespace match. Read on to get a list of pros and cons of each platform — and do feel free to leave any thoughts or questions on both products in the comments section below. However, the Shopify apps allows you to display ALL your site content (including, crucially, product pages) in AMP format. If your focus is on building an informative website, then design and content management functionality are going to be a priority — and this being the case, it's fair to say that Squarespace is the more obvious choice out of the two products discussed here for that purpose. However, what you have to bear in mind with Squarespace is that it very much takes a ‘walled garden’ approach to website building. Shopify VS Squarespace. Only physical products can be exported, and you can only export up to 10,000 products (with each variant counting as a product). However, because all Squarespace templates use the same technical foundations, you should be able to recreate the look of another one by simply changing colours and fonts. SSL — secure socket layer — is the standard security technology for establishing an encrypted link between web servers and browser, and using it ensures that all data passed between a web server and browser remains private. Example of a paid-for Shopify theme, ‘Capital’. This is simple and easy— a solution for users who don’t feel comfortable adjusting the details of individual fonts: But for users who want to get into the weeds of a design, you can get incredibly granular and customize specific fonts: You can also get into more detailed font customization. Transaction fees are a percentage fee of your sales charged by your e-commerce platform (in this case Squarespace or Shopify). You can either use Shopify’s Debut or Brooklyn themes to present goods in multiple currencies. And if all that wasn't enough, Squarespace makes it really easy to use video backgrounds on any page — you can now select any Youtube or Vimeo video as a background for the banners on your pages, with stunning results. There are five Squarespace apps available, which work on both Android and iOS: Of the above, most users are realistically going to appreciate the ‘Commerce’ and ‘Squarespace’ apps the most, as these allow you to manage orders and edit content on the go (respectively). Let’s move on now to getting content in and out of both platforms. Shopify and Squarespace are both very easy to use. Shopify’s app store is the type of competitive advantage that just grows with time— because they launched their app store first, they have far more apps than their competitors (see below). It has better features for design, so it is easier to create a good looking website with Squarespace. It’s why the first scene of The Dark Knight is so amazing. The disadvantage is that you are placing all your eggs in one basket — if for whatever reason you lost access to your Shopify or Squarespace account, and you had bought a domain from these companies, you would be losing access not just to your CMS but your domain too. And there’s no split testing or segmentation. Compare Squarespace vs Sharetribe vs Shopify vs Yelo in Website Builder Software category based on 722 reviews and features, pricing, support and more Shopify provides you with live chat, email and (crucially) phone support — Squarespace offers only live chat and email support. You may also find some of our other e-commerce platform reviews helpful – just see the 'related articles' section below for a list of recent posts. A free trial of Squarespace is available here. If you’re using another template, you can add a currency selector to it through the addition of some code. Google also occasionally prioritises AMP pages in search, by featuring them in carousels above standard search results. Shopify users who are not based in a supported territory will need to use a different payment gateway — but the good news is that 100+ external gateways integrate with Shopify. Most store builders like Squarespace integrate with a 3rd party processor like Stripe or Paypal. Ok. On to the good stuff. Squarespace templates can be further enhanced, thanks to built-integrations with Unsplash and Getty images (stock photo sites that offer free and paid-for images respectively). If you’re based in the US, Canada or Australia, Shopify has teamed up with a selection of local postal companies to provide calculated shipping rates, along with preferential rates on shipping. This resulted in a lot of dissimilarities between these two giants. Feel free to post them in the comments section below! Once potentially tempting feature of Squarespace is that when you purchase one of their plans (and pay annually) you get a free custom domain with it; although you can use Shopify to register a custom domain too, there is a cost associated with this (domain names start at $11 per year). Squarespace has a visual drag-and-drop page editor. Wix comes as the easiest and would be great for beginners. That said, you can get around the product option limitation in Shopify, so long as you are prepared to pay for a third-party app to do so (an example being the Infinite Product Options app). And right by the blue corner, we have Squarespace. Alternatively, you can use another email marketing tool such as Getresponse to handle e-newsletter proceedings in Shopify (for which an official integration still exists). And in fairness, you get a lot for $12. If you pay upfront for a year's service (on any plan), you can get a free custom domain (i.e., Shopify and Squarespace both provide users with mobile apps for managing their sites or stores on the go. For a start, there are quite a few apps in Shopify's app store which provide GDPR-compliant banners and cookie consent functionality. The Shopify e-commerce feature set is more extensive, with a few key features that are not yet available on Squarespace. Point-of-sale (POS) functionality is included on all plans, but an $89 per month additional fee is required to avail of advanced features (which include multi-location selling, unlimited staff, buy-and-collect options and more). Shopify’s competitors are more like heavyweight ecommerce builders like BigCommerce, Volusion, Magento and WooCommerce. If you’d like to watch a video review of Shopify, we’re pleased to say we recently published one — see below. Squarespace is a better option for websites without stores and bloggers with small online stores. This plan comes in a bit cheaper than Shopify’s cheapest ‘full e-commerce’ plan (i.e., the plans which allow you to build a complete, standalone online store): you pay $26 per month for the Squarespace 'Business' plan versus $29 per month for the 'Basic Shopify' plan. In this video, we are going to do a review of Shopify vs. Squarespace. On top of the standard pricing plans, there are transaction fees and credit card fees to consider. 2. And speaking of which…. The pre-defined reports are available on the $79 'Shopify' plan and up; and to avail of custom reporting you'll need to purchase an 'Advanced Shopify' or 'Shopify Plus' plan. (US-based merchants who use Squarespace’s Point of Sale feature can also use Square to accept payments — more on this shortly.). When you enable multi-language selling in Shopify, a language 'folder' is added to your domain. US and Canadian tax rates can be automatically calculated and applied to your products’ prices. You can avail of this functionality on the 'Advanced Commerce' plan only; and it's not possible to work with any other carriers. For Shopify, the website is important but Shopify also has a bigger vision: it wants to be the back office for stores— a place where inventory, sales channels, analytics and orders can all be managed in one place. Like Squarespace, a free trial is available — this lasts 14 days. You can however get a more 'Squarespacey' style experiencing using Shopify by installing a third-party page-builder app, of which many are available in Shopify's app store (more on which later). Finished Squarespace websites almost always look better than competitors— just compare live examples of Squarespace websites vs Weebly websites vs Wix websites— you’ll see the difference. Basically you can easily apply your own brand colors and fonts— while also being able to get into the details of how it’s applied. If you are a Mailchimp user, you’ll find Squarespace a more straightforward option than Shopify, because it allows you to link your Squarespace forms directly to Mailchimp — it’s simply a case of selecting ‘Mailchimp’ as your form storage solution and clicking an ‘authorize account’ button. If you have limited products or services to offer, your online store is more in the ‘boutique’ sector, and particularly for those who are in the artistic design arena then Squarespace is a solid choice. You can buy Getty images very cheaply with Squarespace and integrate them easily onto your site. Instead it’s just that Shopify is really, really powerful for online stores. Depending on whether or not you have an existing Google Workspace account, you may be able to avail of a free Google Workspace plan for a year by purchasing it through Squarespace. My hunch — although I may be wrong — is that eventually this app will become the main Squarespace mobile app, incorporating the functionality provided by all the others. Squarespace has an intuitive, powerful page editor that lets you design and style beautiful pages. Most importantly, you do not need any particular tech skills to make the necessary configurations. This means there is arguably a wider range of templates available from Shopify than Squarespace — so long as you are prepared to pay for them (prices vary but typically involve a one-off payment of between $100 and $180). I am not a lawyer, so please note that the below observations should not be interpreted as legal advice, but I'm going to do my best to spell out some of the key GDPR issues facing Squarespace and Shopify site owners in this section. So, if you’re selling in multiple countries, it’s nice to be able to let your potential customers choose their own currency (or, better yet, to present your products in your site visitors’ currency automatically). the ability to take payments in multiple currencies, integration with a very extensive range of third party apps that extend the functionality of your store significantly (apps include integrations with Quickbooks, Zoho and Zendesk to name just a few), more sophisticated inventory management options, more advanced point-of-sale features (these allow you to sell goods in a physical location using your online store to process payments and manage inventory), more comprehensive tax calculation functionality. This could be for example in a pop-up shop, from a market stall, at an event or even in a permanently located retail outlet. This is a fairly straightforward way to start dropshipping on Squarespace. are likely to go for the second option; and based on my research into this area so far, it seems that Shopify is the more flexible platform when it comes to integrating third party cookie banners. But Shopify caters to merchants who sell in person, Squarespace is better suited … Second, Shopify refers to the core SEO elements by their proper names; this is not always the case with Squarespace. The main difference between Shopify and Squarespace's interfaces is that Shopify uses a simple 'What You See Is What You Get' (WYSIWYG) approach to page layout, which limits how you can present content. For bespoke functionality, you can code something yourself, or buy some third-party code snippets (these are increasingly referred to as ‘Squarespace plugins.’). Page Editors Squarespace has a visual drag-and-drop page editor. This app makes it easier to manage queries and share your product details with customers when chatting with them over Facebook Messenger, Shopify’s own chat service (‘Shopify Chat’) or Apple Business Chat. It’s a fast-paced bank heist that introduces the joker as a chaotic character. Screenshots from the iOS version of Shopify’s mobile app. Shopify allows you to sell in multiple currencies; Squarespace doesn’t. For fonts you can choose a base font and font size. It’s an excellent all-purpose website builder that can power a variety of websites. In terms of functionality, although it’s nice to see autoresponder functionality being included with Email Campaigns, it’s are currently very basic by comparison to that provided by dedicated email marketing tools like Mailchimp or Getresponse (we’re talking simple ‘drip’ campaigns only). Discounts for all of the above are available if you purchase a plan on an annual basis (the above four plans, respectively, work out at $12, $18, $26 and $40 per month when you pay upfront for a year's service). There are fewer ecommerce tools, but it is also cheaper, with plans ranging from $12 to $40. You just enter the relevant URL into your page settings and Squarespace will use it as the background. Shopify Payments — Online stores require a payment processor to accept credit cards. In an era of responsive websites, this focal point feature is important because it helps ensure that the main part of your image is foregrounded whenever your image is automatically cropped for viewing on smaller screens. It’s important to begin with this high-level difference because it will explain many of the specific feature differences— which the rest of this article will go into. Third, Shopify handles URL redirection better than Squarespace. Let me give you an example. Blogging features in Squarespace are better than the Shopify equivalents. Here’s an example theme: Templates often have a recognizable look and feel: bold typography, white space and plenty of room to showcase photography— making Squarespace especially popular with photographers and online stores. Let’s go through the key features of Shopify and Squarespace. Unverified themes are for sale on other marketplaces like Theme Forest, which has over 900 Shopify themes. This functionality can significantly increase the sales from your store. AMP pages create a better mobile experience than normal responsive page — because they load more or less instantaneously, people viewing AMP pages are far more likely to stay on your site (and by extension buy stuff). If you intend to sell products in-store or at events, you will find Shopify's Point of Sale options extremely useful — Squarespace’s offering is currently very limited on this front. So, for example, if you’re reaching out to bloggers about a product, you can give them the option to add a ‘product card’ (pictured below) to their posts which allows their readers to purchase it immediately. You get a year's free Google Workspace account on the 'Business' plans and up (one user). In fact, I recently started a new ecommerce store and ended up using Squarespace for it instead of Shopify— why? In terms of what to watch out for in terms of the differences between Shopify plans, you should note that: The Shopify Lite plan doesn't actually let you build a standalone online store; rather, it allows you to sell on your existing website or a Facebook page (thanks to the 'Shopify Buy' button) or at 'point of sale' (a physical location; more on that below). Additionally, there are a few 'official integrations' available out of the box with Squarespace (available on the 'Business' plan or higher) — these include Mailchimp, Dropbox, OpenTable, Soundcloud, Twitter and quite a few others. Shopify vs Squarespace: Overview In the red corner is Shopify. Why Shopify Makes a Good Alternative Because Shopify is 100% focused on eCommerce, it’s able to offer a much more feature-rich, robust eCommerce platform than Squarespace. It’s easy enough to get content and products into Squarespace. This is a massive time saver. If you’re planning on creating versions of your website in multiple languages, then arguably there are better options available to you than Shopify or Squarespace — WordPress in particular is a much better solution for multilingual projects. there is a restriction on adding CSS or javascript to your site. This makes it cheaper to use than Squarespace until your list exceeds 34,000 subscribers. So you'll end up with, etc. It’s a color solution for people who don’t want to get into the weeds. SEO and Privacy in Squarespace vs. Shopify One area in which Shopify trumps Squarespace is in its search engine optimization techniques. It’s just that the Squarespace SEO options could be better implemented, particularly where alt text is concerned. That said, Shopify has made strides recently to provide functionality that enables you to present your content in multiple languages — you can create 5 different language versions of your website on any Shopify plan; and the enterprise-level Shopify Plus plan lets you create versions of your site in up to 20 languages. Bottom line on GDPR: you can make a Shopify or Squarespace site GDPR-compliant, but it will involve some work (and ongoing fees, if you're using a third party cookie banner solution), with Shopify providing you with more options to solve the problem. It was just much easier to get this design up and running with Squarespace. When your business sells a digital product to consumers in EU member states, VAT MOSS ('VAT Mini One Stop Shop') requires you to charge value added tax at the rate due in the consumer’s country. Shopify won this market by relentlessly launching innovative features that reduce the barriers to starting and scaling an online store. way to source images for your website. Shopify’s page editor isn’t as powerful because it’s not as high of a priority for ecommerce websites. See our BigCommerce review and our BigCommerce vs Shopify comparison for more details. You can view a full list of the products we receive commission on here. Laying out content in Squarespace is really easy, and the options for doing so are extensive. If you already have a website (for example a WordPress site), Ecwid’s worth a look — this allows you to add comprehensive e-commerce functionality to an existing online presence. Ultimately, the choice between Shopify vs. Squarespace comes down to your site. As for Squarespace, although you can technically use the platform to create different language versions of your website, it involves some pretty clunky workarounds that don’t really deliver a genuinely multilingual site. There's also another benefit to having SSL installed on your site: Google treats it as a 'positive signal' when ranking your site in search. Trust that there is definitely going to be more content like this on the site but from a 30,000 foot view here are the pros and cons of each CMS: It’s hard to fully explain just how handy the app store is because it usually solves a problem you don’t anticipate. Thankfully though, there is a solution, involving OneTrust’s CookiePro product. Shopify is built solely to create high quality online stores. The Shopify Buy Button is a solution that allows you to basically embed/link to your Shopify shop anywhere - including on another website platform like Squarespace. 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