You should hit hard on repetitive work and should evolve marketing with the help of Artificial intelligence. Source: Sprout Social. 13. But AI in social media marketing results in more than just time savings. Contact us: editor@connectnigeria.com. Using AI, people gain the time to do the strategy and creative work that they currently do not have do because they’re too busy with the time-consuming mechanics of social media marketing. They suggest that existing capabilities could contribute to tackling cases across all 17 of the UN’s sustainable-development goals, … In fact, social media produce huge amounts of data every day. They are constantly updating their statuses, tweeting their every move and thought, uploading new photos and … The addiction to social media is mainly due to the engaging contents that keep the audience attention on the social media channel. With this information, social media marketers can then create contents that are relevant to their audience. According to Hootsuite’s 2018 Social Media Trends Report, social media brands will continue to use AI strategies to “prioritize personalization at scale.” This will involve using AI to leverage social data as a source of customer insights. This helps them target their ads in a better way as well as create content in a better way. With AI, social media marketers can find more and better advertising platforms to analyze, manage and optimize paid ad campaigns. Since the target audience data are stored online, the marketers can use AI to analyze the data and get the target customer’s intuition like their social media usage, buying personality and user behaviour. Required fields are marked *. She is a tech enthusiast, fashion designer and a lover of words. That’s almost one in every four people in the world. The Benefits of AI in Social Media Marketing. For instance- if a trend is out there, it gets viral on all the websites and makes you follow it as well. Olga Egorsheva, Co-Founder and CEO of Lobster discusses how social media platforms are utilizing AI and how marketers can use this to their advantage. Don't Ignore Social Media's Power. There are a plethora of intelligent tools that analyze post engagement, gather valuable data from customer feedback, and offer strategic post recommendations. And the benefits are extended beyond that. An example of this is Kudi.ai which uses a chatbot on the Facebook messaging platform to answer customer’s query and respond to messages like the purchase of airtime, payment of bills etc. The Future of Artificial Intelligence in Marketing. With the new and improved algorithm, these fake reviews are now harder to separate from real ones than before. Measuring performance In today’s world, owning a social media account is as almost as common as having a National Insurance number. AI can, for example, generate fake Yelp reviews. Image recognition: With the advent of AI, social media marketers can identify images that are relevant to their brand and product in the multitude of information available on the internet. This first blog in a series on AI ethics takes a look at some of the social benefits of AI and its powerful impact on peoples’ lives. The increase in the use of AI should not be seen as a replacement for humans by machines but rather the specialization of machines in certain repetitive procedures and processes, freeing humans up to take up more creative tasks. To supplement technology and to help to advance the accuracy of the technology, we all have to participate in the process. This will ensure that the ads are targeted at users that have the buying personality and therefore, get better sales conversion. This helps them target their ads in a better way as well as create content in a better way. AI Gives Farmers New Hope for Fair Loans. ML leverages big data sets in order to get insights and optimize business processes. AI also brings intelligence and measurability to social media … With AI, content creators or curators can collect data on the target audience, their choices, what they read, who they follow, and questions they asked relating to a topic or product. The Social Network Creating engaging and relevant content is not an easy job. Privacy Policy. Here are six areas of social media management that are currently being aided by AI tools. to becoming a real, practical technology that digital marketers can actually use.. AI vs. data analytics. For social media, this means AI can provide aid with anything from bespoke product ideas based on earlier arrangements, to appearance and voice identification, to profound sensitivity investigation. Share with me. Thousands of rural farmers in India commit suicide every year. More and more social media platforms like Instagram, YouTube, Facebook etc., use behavioural attitude to make users continue to visit their platform. AI will be utilized in the jobs that humans engage in so that social media marketers can focus on the customers and offer personalized services based on analysis produced using AI. Your email address will not be published. Social Media Influencer Of The Week: Blessing Abeng, Here Is How To Link Your NIN To Your 9mobile Sim. With AI, social media marketers can find more and better advertising platforms to analyze, manage and optimize paid ad campaigns. Collection, interpretation and analysis of data from social media platforms is key to a social media marketing campaign’s success and AI algorithms designed to do just that are being used today, instead of the manual, erroneous and limited data interpretation methods of … 4. From our previous discussions on artificial intelligence (AI), we have seen the different applications of AI in our day to day activities as well as places we encounter them. We use cookies to personalize your experience and manage Institute Membership on our website. The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) Artificial Intelligence enables social media marketers to get closer to their audience and understand their preferences. Artificial Intelligence is widely employed by financial institutions and banking institutions to organize and manage data. AI can help with post creation as well. At this point, it's really quite shocking that any industry ignores social media. One of the key benefits of artificial intelligence for social media is its ability to segregate voluminous data as per trending topics, tags, and hashtags (depending on the platform) and then analyse it to reflect user behaviour trends. AI has proven to be a reliable assistant in scheduling and distributing social media content. Nowadays, social media is undergoing a transformation thanks to the AI and technologies such as machine learning. Different brands run ads to target customers and influence them to purchase products and services. The PR, Digital Marketing, and the advertising sectors are in the centre of an AI evolution. AI and Social Media Join Forces. AI helps analyze voluminous data to identify trending topics, hashtags and patterns to … AI may seem intimidating and enigmatic, but for marketers it really points to one major opportunity: data. As with most changes in life, there will be positive and negative impacts on society as artificial intelligence continues to transform the world we live in. Your email address will not be published. Using proprietary image recognition technology, our AI detects brand exposure - even when the post contains no text - using our unique database of over 30,000 logos, scenes, and objects. They do not represent the real world. To analyze potential applications for social good, we compiled a library of about 160 AI social-impact use cases. Continuing on AI, we will be looking at 5 ways in which AI can be applied in social media marketing. With the advancement of Artificial Intelligence in marketing, organizations can now deliver high-grade services to their customers. Artificial Intelligence can help with flagging and policing our online activities in these social media outlets. It is an efficient way of engaging millions of social media users. If you are looking for Digital Era Now, we have changed the title to The Journal of Digital Transformation. Marketers are beginning to explore AI-based tools to help them better leverage the power of social media. The impact of artificial intelligence on social media cannot be over-emphasized. Artificial Intelligence enables social media marketers to get closer to their audience and understand their preferences. Benefits of AI in social media Enhancing the user experience . As technology improves, a range of tools is being implemented in the race to win customers on social media. But, just like real life police, there’s so much a third party can do. By using images with people on it, marketers can connect better with the target audience to sell their brand or product. In social media, there’s a wealth of brand engagement happening in real-time. According to Outsource2EU , Europe is one of the continents that has the most talented social media … Influencer marketing can be incredibly beneficial for startup brands or those that have been struggling in gaining traction in their social media marketing. AI and social media. You can get there using this link: Your email address will not be published. If you need help in leveraging this new technology, it would be wise for you to outsource to Europe. Aanuoluwapo Olajide is a freelance writer who believes that words are fundamental blocks and are the force of life and death. AI assists social media platforms in improving their user experience. Sign up to Connect Nigeria daily newsletter. With the advent of AI, social media marketers can identify images that are relevant to their brand and product in the multitude of information available on the internet. Backing your social media campaigns with AI changes the game. This article sheds light on the AI/social media interaction, and how AI has impacted—and will continue to impact—social media marketing. AI trained to find the most relevant results. Artificial intelligence software allows for an insightful analysis of your restaurant and your customers online. As these seven industries show, social media should be a key component of every brand's overall marketing strategy. Artificial intelligence (AI) has the potential to help tackle some of the world’s most challenging social problems. With this advantage, social media marketers or managers can utilize the benefits of AI to build a successful business. How that will balance out is anyone's guess and up for much debate and for many people to contemplate. Facebook’s facial recognition tool recommends which friend to tag in a picture by analysing the photo. With the help of AI, it has become very easy for the people to share posts on lots of social media platforms including Facebook, Instagram and so on. The here and now is that AI will disrupt Social Media Analytics, with AI Marketing and Personal Relations (PR) experts getting hold of the benefits. AI is seeping its way into the user experience on social platforms, creating a better journey for users in the process. The AI technology can predict the optimal timing for social media posts, which can help you reach larger and diverse audiences to maximize the impact of your social media marketing campaigns. Yet, AI (along with machine learning) does play a vital role in stopping fraud and other attacks on social media and elsewhere, as Xie told it during the PYMNTS podcast. Benefits of AI in social media Enhancing the user experience . 6. Approximately 2 billion internet users are active on social media. Social media marketers will be familiar with the pay-per-click advertising which basically the marketer is paying for a user clicking on an advert. Improving user experience in social media platforms: Around 2.8 billion people use various social media platforms today and these platforms are in competition with one another. What Is The Impact Of Artificial Intelligence (AI) On Society? When combined with marketing automation and social media, AI can help marketers understand and target leads like never before. With AI-based image recognition, brands can expand their social listening beyond just text, and they can access valuable data to better understand their audiences. Here are 5 applications of AI in social media marketing. Artificial intelligence does more than just recommend who to follow on social media. Social media marketing is about analyzing customer data which is humongous and complex. 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