As a new school year looms on the horizon, many American households might be trying to squeeze in one last trip to the amusement park before it’s time to hit the books. But when it comes to theme parks, new research from Mintel reveals that while teens are still the most prolific visitors, teen visitation has dropped over the past five years with 67% of those aged 12-17 having visited a park in the last year compared with 76% five years ago. In contrast, visits from adults have remained steady at 22-23%.
It seems price may be a factor in the decline of teen visits, as Mintel’s research found during the four years 2007-10, per diem expenses hovered around $150, but by 2012 the per diem increased to $170+. While other leisure sectors have struggled to regain footing lost during the recession, the American theme parks market is poised to reach a record-breaking $14.4 billion in 2013. – See more at:
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