While shovelling a ceremonial scoop of Lego bricks, Legoland Florida executives announced Thursday that the theme park will build a 152-room hotel on its property by 2015.

The news is significant for both the theme park and the area. Since opening in 2011, the park has drawn many guests from families who are staying in Orlando and visiting the area’s large theme parks like Disney or Universal.

A brightly-colored Lego-themed hotel is expected to draw more visitors for longer stays to Winter Haven, a small city in Polk County about 50 miles (80 kilometres) from Walt Disney World.

Full Story: Times Colonist