Recording overall 586,355 visits during Q1, 2017, Dubai Parks & Resorts (DPR) is expecting the Indian outbound market to contribute 20% of the total business for the attraction in 2017. David Loiseau, Senior Vice President Sales & Marketing, DPR, said, “Dubai’s tourism agency reported 14.2 million overnight visitors last year with India as its largest source market for the first time. About 1.6 million people visited Dubai from India last year, a 26% year-on-year increase. When DPR did the market sizing for India, we quickly realised that India was critical for the success of our destination.”
Loiseau added that DPR is currently undergoing a ramp-up in its operations and it is too soon to discuss expected visitor numbers for the year.
Spread over 25 million sq ft, DPR comprises three theme parks i.e. Motiongate, Bollywood Parks and Legoland, one entertainment walkway called Riverland and Hotel Lapita, a Polynesian-themed resort. Talking about the popular attraction, Loiseau answered, “Each park at the destination is distinctive in its own way. We have chosen popular elements from around the world and brought them altogether at Dubai Parks and Resorts. We have created a one-of-a-kind leisure and entertainment destination featuring the best of the East and the West, therefore, it’s difficult to pin point one popular park as each park caters to a different kind of audience.”. Full Story: Travelbiz